Local SEO is a SEO approach through which we promote local businesses so that they are more visible when anybody searches for their service. Google updated his local listing features so now businesses can add more details about their product and services. Businesses can select their business category and add relevant keywords according to their business in google local business listing that makes more clear search when user searches for businesses. Other famous ways from old times are adding businesses in online local city business directory.
Local SEO is very important for businesses who serve locally in limited areas. It helps in boosting their presence in local search that gives them more customers and make them popular in their serving area.